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David Jones AW13 Fashion Launch: Sydney, Australia - 6th February 2013...

A good dose of Australia's social set gathered to watch top line models including Miranda Kerr and Megan Gale strut at David Jones' Elizabeth Street store from around 7pm this evening.

Thirty-seven designers including Alex Perry, Collette Dinnigan and Zimmerman showcased over 230 looks alongside DJs runway debutants, Ellery, Rachel Gilbert and Banjo and Matilda.

Dual tone colours and prints featured heavily throughout the evening while lace and leather made a big comeback.

The 175-year-old retailer has reluctantly embraced new technologies to lift struggling sales and this year's event was livestreamed (via the internet) for the benefit of those who missed out on one of the show's exclusive tickets.

David Jones' group executive of merchandise Donna Player said those who couldn't attend could keep track of what was happening on social media.

"Customer viewing parties are a first and there will be stylists there as well. They can watch the livestream from Sydney, drink champagne and participate in the whole event even though they aren't physically here," she told Murdoch owned The Telegraph.

"It's bringing social media back to that whole tactile experience because they are able to buy the clothes straight away, the majority of those looks are in store immediately."

Well done to everyone involved in the success of the event. Now to wait and see if it makes a difference to the bottom line of the high end retailer.

David Jones talent: Napoleon Perdis Sophie Clarke- David Jones, General Manager shoes and Accessories Donna Player – David Jones, Group Executive, Merchandise Deb Foreman- David Jones, General manager of Menswear David Jones fashion family ( includes all fashion designers stocked at David Jones)

David Jones ambassadors and models: Miranda Kerr Jason Dundas Jessica Gomes Samantha Harris

Websites

David Jones official website www.davidjones.com.au

David Jones 'Fashion Launch' official website fashionlaunch.davidjones.com.au

Eva Rinaldi Photography

www.evarinaldi.com
Data
Orixe Miranda Kerr
Autoría
Eva Rinaldi  (1971–)  wikidata:Q37885816
 
Eva Rinaldi
Descrición fotógrafa e actriz Australian
Data de nacemento 16 de novembro de 1971 Editar isso no Wikidata
Lugar de nacemento Sydney
Lugar de traballo
Control de autoridade
creator QS:P170,Q37885816

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Esta imaxe foi publicada no Flickr por Eva Rinaldi Celebrity and Live Music Photographer en https://www.flickr.com/photos/58820009@N05/8449773691. A imaxe foi revisada o 7 de febreiro de 2013 polo robot FlickreviewR e confirmou ter licenza baixo os termos de cc-by-sa-2.0.

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actual7 de febreiro de 2013 ás 11:32Miniatura da versión ás 11:32 do 7 de febreiro de 20131.000 × 1.575 (1,13 MB)Puramyun31{{Information |Description=David Jones AW13 Fashion Launch: Sydney, Australia - 6th February 2013... A good dose of Australia's social set gathered to watch top line models including Miranda Kerr and Megan Gale strut at David Jones' Elizabeth Street s...

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